WHAT IS DUPE?

DUPE is a fashion platform that helps you recreate on-trend looks using what you already own—or more affordable alternatives. From editorial styling to practical outfit tools, DUPE celebrates shared style without the pressure to compete.

IS DUPE ONLY ABOUT COPYING TRENDS?

Not at all. As designer Carolina Herrera once said, "Fashion has always been a repetition of ideas, but what makes it new is how you put it together." At DUPE, we embrace that idea—copying isn’t imitation, it’s reinterpretation.
 

Our platform celebrates the cyclical nature of fashion by helping you recreate iconic looks in your own way. DUPE encourages creativity, not competition. We’re here to show that participating in trends doesn’t mean losing your individuality—it means reshaping them to reflect you.

IS DUPE A FASHION MAGAZINE OR A TOOL?

Both! DUPE blends editorial content (like photoshoots and trend reports) with interactive tools (like DUPE PICKER and the digital wardrobe) to help you style smarter.

CAN I SUBMIT MY OWN LOOKS OR STYLING IDEAS?

Yes! We’re all about community. Stay tuned for open calls and creative submissions on our socials or newsletter.

DO I NEED AN ACCOUNT TO USE DUPE?

You can browse some features without one, but signing up unlocks your digital wardrobe, saves your fits, and gives access to the full DUPE experience.

IS DUPE FREE TO USE?

Yes! Our core tools and content are free. Premium features (if introduced in the future) will always be optional.

HOW CAN I GIVE FEEDBACK OR SUGGEST A FEATURE?

We love hearing from you. Reach out via our Contact page or DM us on Instagram!

I FOUND A BUG—WHAT SHOULD I DO?

Let us know via our support email or the in-app report tool (if using the app). We appreciate your help!