THE COPYCATS
A DUPE Concept Shoot
In a world where fashion often feels like a competition, DUPE challenges the rules with 'THE COPYCATS'—a concept shoot that turns rivalry into creativity. What starts as tension—mirroring the competitive edge of today’s fashion space—evolves into camaraderie.
The visuals capture our core belief:
Why fight over trends when we can all reinterpret them, together?
At DUPE, copying isn’t about losing individuality—it’s about recreating with intention, making something personal from something shared. 'THE COPYCATS' celebrates this shift: from comparison to connection, from imitation to expression. It’s about fostering a space where style is shared, not gatekept.
The shoot is styled with 2025’s rising Y3K aesthetic—metallics, sculpted silhouettes, and futuristic vibes—a nod to DUPE’s commitment to staying on trend.
Want to know how to build your own Y3K look?
Click here to read our trend report
On Lily:
Dress & Footwear: PrettyLittleThing
Jewelry: H&M
On Kelly:
Dress & Footwear: PrettyLittleThing
Jewelry: Vintage
Creative Direction: Lily Vong
Photography: Li Yi
Styling: Lily Vong
Makeup & Hair: Lily Vong, Kelly Pang
Modeling: Lily Vong, Kelly Pang